Lead M8 exists because most trade and service business owners in Australia have already tried group workshops, mastermind programs, group coaching programs & agency retainers and still can't confidently run their own ads or implement what they have been "taught".
My background
I started my career as an electrician in my family's business, where I quickly realised that the success of any business comes down to one thing - its ability to consistently attract the right customers.
Wanting to learn from the best, I moved into sales and marketing, became the top-performing representative at Yellow Pages (earning the Pinnacle Award), and later joined Google's first Australian partner.
I then spent years travelling and living abroad, sourcing and selling electrical products while using those same marketing principles to build and grow ecommerce businesses from the ground up.
After returning to Australia I worked with Tradies Success Academy while leading sales and marketing for Response Electricians, then co-founded Upscale Business Coaching, mentoring business owners across the country. Everything I'd learned from life on the tools to sales, digital marketing, ecommerce, coaching and business growth led to the creation of Breathe Digital, where I built done-for-you lead generation systems for service businesses.
The problem with group workshops and programs
Group workshops and coaching programs get one thing right: they get business owners into a room (or a Zoom) and force them to think about marketing. That's genuinely valuable. But there's a ceiling on what you can actually build when the room has 20-50 other people in it and the facilitators can only cover the average case.
The owners I spoke to walked out with a head full of "next steps" and group support calls to help but two weeks later real life took over - quotes to write, jobs to run, staff to manage and the notebook went in a drawer.
What I built instead
Lead M8 was created with one mission: to make the complicated simple by teaching service-based business owners how to confidently build and manage their own Google and Meta Ads campaigns, giving them the skills and confidence to generate leads without relying on an agency.
It's designed as the opposite of a group program:
- 1-on-1, not 1-to-many. Two full days with me, in your business, on your accounts.
- Done-with-you, not taught-at-you. We build your Google Ads, Meta Ads, landing page, CRM and AI agent live.
- 6 months of weekly small-group support calls so you're never stuck after day 2.
Who Lead M8 is for
Trade, service and professional-based business owners across Australia - electricians, plumbers, roofers, builders, fencers, HVAC, landscapers, painters, concreters, security - typically 1 to 30 staff and $300K to $5M+ revenue.
Compare for yourself
If you're weighing up Lead M8 against a specific group program, I put together a side-by-side comparison so you can judge on format, delivery, what's actually built, ongoing support and investment.